Tag Archive for create

Boss Level part 1

To me, Dublin looks like a giant collective of great artists, musicians, and creative minds who all have something new and innovative to offer. Even if you’re not an artsy person, it’s hard to ignore the growing trend and  good vibes around the city.

Recently I caught up with local film and director extraordinaire JONATHAN LAMBERT and his latest project, BOSS LEVEL 1, where he coordinated with the biggest names in rap that Dublin has to offer.

We met in the cool surroundings of The Lighthouse Cinema in Smithfield (Until now I have been a Lighthouse cinema virgin! For anyone who hasn’t been, it’s worth a trip). Jonathan has previously work with rap artists like Redzer, Lethal Dialect and Lieko to name a few. His repertoire would suggest a tough-guy front; but never judge a book by its cover. A very down-to-earth and cool guy, he takes his work seriously (but not too seriously. He enjoys an odd pint, or so) and likes to perfect his work.

He admits that making BOSS LEVEL part 1 was a big risk but he’s happy with the out-come so far. He worked closely to Alan Newman on the project who produced the video. He said the most important thing about the project was not to make it like a cliché rap video, like the ones we are all far-too familiar with. The finished project is well-composed, clean and has new edgy beats to it. Anyone who likes their rap and hip hop are sure to be big fans. Why Irish hip hop? Jonathan says that it was actually Irish hip hop that got him into ‘mainstream’ hip hop. He had been surrounded by people associated with it from early on and took the natural progression into the scene. Irish hip hop has been revolutionized in recent years with artists such as Funzo, Lethal Dialect and Leiko, but there is huge space to develop Irish hip hop talent further.